Hammermill · International Paper
Hammermill
A series of animated videos that brought the Hammermill line of papers to life.
Client
International Paper
Year
2014
My role
Creative Director / Writer
Team
Animator
The challenge
Use video to introduce new audiences to the Hammermill line of papers and highlight their differences.
The idea
Playful visual metaphors and colorful animation helped personify each sub-brand and highlight key benefits.
Color Copy Digital
Great White 50
St. Jude
How I led it
The team behind the work
I worked closely with the animator in the writing and storyboarding of each video. The Telly award-winning series led to continued work in video with International Paper and Hammermill. The St. Jude video was a standalone project promoting Hammermill's patient-artwork packaging and giving campaign with the research hospital. It also won a Telly Award in 2014.
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