About
Creative-led. Business-minded.
Creative leader with an MBA and 25+ years of experience directing visual design, brand identity, and integrated campaigns across digital, social, video, CTV, print, and broadcast.
My story
I started as a copywriter, became a partner in an agency, and went on to build in-house creative teams for national brands.
Along the way, I’ve led brand identity work from naming through logo design and guidelines, directed a Nasdaq IPO campaign that took over Times Square, and launched national campaigns for The CE Shop, American Home Shield, FedEx, and Hammermill.
Today I’m focused on building and mentoring creative teams, and on putting AI-assisted workflows to work for better creative, not just more of it.
Experience
Career Certified
Creative Director
2022–26
Frontdoor, Inc.
Creative Director / Brand Manager
2018–22
ServiceMaster
Copy Manager / Brand Manager
2016–18
Signature Advertising
Creative Director, Partner
2003–16
Capabilities
Design & copy
Visual designArt directionTypography & layout hierarchyPrint productionDigital accessibilityCopywritingScriptingEditing
Brand
Brand identity developmentBrand guidelines & standardsBrand systemsNamingEvent identity
Leadership
Team mentoring & developmentPerformance managementExecutive & stakeholder presentationsCross-functional collaborationVendor management
Strategy
Integrated campaign strategyMulti-channel marketingAudience & messaging research
Tools
Adobe Creative CloudFigmaAI-assisted design & video workflows
Recognition & education
75+ creative awards
Local, national, and international, including ADDY and Telly Awards. Most recently, Gold and Silver Tellys in 2024.
Judge, Houston ADDY Awards
Selected to judge the Houston ADDYs.
MBA, Texas Christian University
Fort Worth, TX — Dean’s List.
BA, Journalism, Iowa State University
Advertising emphasis, English minor.