Leadership
I build creative teams.
Two in-house creative teams built from the ground up, and 25+ years of mentoring designers, writers, and video professionals to do their best work.
2
In-house creative teams built from the ground up
9
Brands supported by one in-house team at Career Certified
200%
Increase in monthly video production with AI workflows
$2.44M
Agency cost avoidance at Frontdoor
92%
Internal client satisfaction at Frontdoor
>75%
Billable time efficiency at Frontdoor
10
Designers, writers, and brand strategists supervised at Frontdoor
75+
Local, national, and international creative awards
How I lead
Build the team
Founded Frontdoor’s first in-house creative team and rebuilt Career Certified’s, hiring designers, writers, and video professionals to cover every channel.
Mentor and develop
Hands-on guidance and skill development that raises craft and visual consistency across the team.
Start with strategy
Brand research, messaging tests, and tight creative briefs give the team clear direction before concepting begins.
Protect the brand
Brand guidelines and creative review keep every touchpoint consistent, from naming and logos to national campaigns.
Partner with leadership
Regular presentations of creative strategy, brand launches, campaign rationale, and department performance to senior leaders.
Lead what’s next
Championed AI-assisted design and video workflows, raising creative quality while tripling monthly output.
Teams I’ve led
Career Certified · Creative Director
Rebuilt and led the in-house team of designers, video professionals, and writers supporting nine brands.
Frontdoor, Inc. · Creative Director / Brand Manager
Founded the first in-house creative team; supervised 10 designers, writers, and brand strategists.
ServiceMaster · Copy Manager / Brand Manager
Led the copywriting team for all ServiceMaster brands and the brand team for American Home Shield.
Signature Advertising · Creative Director, Partner
Led a team of 10+ creatives as one of four owner/partners.
RadioShack · Senior Copy Manager
Hired and mentored six copywriters in the largest in-house advertising department in the U.S.
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There are creative leaders who execute well, but there are others who elevate everything around them.
Kevin Miller is the latter.
Liz Meitus
SVP, Corporate Marketing & Communications, Career Certified