Solutions that matter.

A series of broadcast commercials promoting a variety of FedEx services. Part of the national "Solutions that Matter" brand campaign created by  BBDO.

The challenge

Create engaging commercials for a variety of services and audiences that are a strategic and thematic fit with the long-running "Solutions that Matter" campaign.

The idea

Find humor in everyday business situations, but never at the expense of our audience or FedEx, the provider of  solutions
that matter.