Frontdoor
Frontdoor brand launch.
Naming, brand development and initial launch campaign for the new parent company of American Home Shield.
Client
Frontdoor, Inc.
Year
2018
My role
Creative Director / Brand Manager
Team
2 internal designers, 1 writer
The challenge
Get investors and employees excited for Frontdoor, the new parent company of American Home Shield.
The idea
Ownable, welcoming, and informative branding that quickly communicates "home services" and forward thinking.
How I led it
The team behind the work
I initiated all work with Lippincott, the branding agency behind the name and logo design, and worked with my internal team to create the full brand guidelines and all campaign materials. This included Investor Day signage, environmental graphics, advertising, and a Times Square takeover for its Nasdaq IPO.
Results
Frontdoor's first year as a public company, following its 2018 Nasdaq IPO
$1.36B
Revenue
50%
Gross profit margin
27%
Increase in adjusted EBITDA
Next project
Hammermill →
