Candu brand
launch.

Brand development for Candu, an on-demand home services company. 

The challenge

Create name, brand identity, and launch campaign for Frontdoor's first foray into on-demand home services.

The idea

Playful, straightforward language, a non-traditional color palette, and young homeowner imagery dominated the launch for this category-disrupting brand.

The test-market launch quickly built an audience for the new brand, driving thousands of visitors to the home page and producing new revenue streams for the parent company and its network of service providers.