Not a problem.

Led rebranding efforts. Directed our external agency. Created brand guidelines. 

The challenge

Reinvigorate a legacy brand with no clear differentiation or brand personality. Integrate new branding across all media. 

The idea

I conducted primary audience research and drafted the project brief. My goals were clear — differentiate the brand and replace fear-based advertising with peace-of-mind messaging.  

I was the conduit between Fallon, the brand agency, executive leadership, and my internal team of designers, brand strategists, and writers. After the  rebrand and campaign were approved, my team created the brand guidelines and extended the  broadcast campaign to other channels, including email, social,  and digital.