Here for you.

Integrated marketing campaign introducing The CE Shop as  America's first real estate school in all 50 states. 

The challenge

Announce The CE Shop's new status as the first real estate educator with pre-licensing and CE courses nationwide. Do it in a way that explains why it matters to all audiences.

The idea

Whether you're a brokerage in multiple states or an agent just starting out, The CE Shop will go with you wherever your career takes you. 

I repositioned the brief from its original goal of simply announcing market leadership, to explaining why it mattered to its different audiences. Together with my senior designer, we created a theme that personified our brand as your ride or die — the companion who's with you for the long haul of your career.